December 2010
3 posts
Moonstrays by The Darned
drelabre:
This song’s always been a special one. Recorded at the Gas Station in 2006, we had just written it and rehearsed it 2 or 3 times at most. In the middle of a recording session we decided to rehearse it again with the tape rolling. We nailed it on the 1st take, live, and have never played it since.
“Today, as a copywriter or other brand-creativity maestro, you’re not just...”
– Why Future of Copywriting & Brand Creativity Isn’t About Making Ads
If we’ve got this right, copywriters today are storytellers, conversation keepers, curators and inventors. They are idea generators, executors and technology savants.
