March 2010
9 posts
The Economist Rethinks Design Thinking →
At The Economist’s Rethink conference Core 77’s Kevin McCullagh discovers that there’s no consensus on what, exactly, design thinking is. And, at 10 years old, design thinking could use some principle on how it’s applied. McCullagh suggests:
precision over woolliness (fuzziness)
quality over quantity
vision over users
balance left with right brain thinking (not the...
Watchthatssodigital:
Body storming is kinda cool.
(via Lenkendall, http://projectbodystorming.blogspot.com/)
Diego Rodriguez's Innovation Principles
Normally I’m not a huge fan of lists (they are easy gimmicks for the unimaginative), but IDEO partner and d.school professor Diego Rodriguez is working on a list of the 21 principles of innovation, and this is the real deal. He’s currently at # 17
Read the first principle on Diego’s Blog
The Last Ad Agency on Earth →
Some digital marketing porn from my friends at FITC.
See the video on fitc.com
General Motors Wants To Augment Your Windshield →
General Motors is testing AR as part of its windshield HUD (heads-up-display).
Read GM wants to augment your windshield on Read Write Web
Pepsi Refresh Everything →
Pepsi can’t compete with Coke marketing on a dollar-per-dollar basis, so this year they’re investing heavily in Social Media, putting their money in consumer’s hands.
Read “Does Social Sell?” by Brian Morrissey
Visit Pepsi Refresh Project site
