An Accidental Marketer

Via Sarah Hofstetter for Ad Age:

In a study published on Monday, Forrester finds that location-based social platforms are too small for major marketers to concern themselves with. At least for now.

The reasoning Forrester gives is that location-based start-ups are still too small for…

Evernote - a terrific web-based organizer application - is joining the mobile market players by launching a “showcase for 3rd-party apps” which sounds to me (and Read Write Web) like another app store. Very interesting! How long before someone creates an app aggregator that brings apps for different mobile OSes, and for different platforms [Evernote, Twitter, etc] (think versiontracker for mobile apps). What do you think?

59% of adults now access the internet wirelessly using a laptop or cell phone. Most interesting (to me at least) is the increase in non-voice data applications on cell phones from last year: 

Cell phone owners are now more likely to use their mobile phones to:

• Take pictures—76% now do this, up from 66% in April 2009
• Send or receive text messages—72% vs. 65%
• Access the internet—38% vs. 25%
• Play games—34% vs. 27%
• Send or receive email—34% vs. 25%
• Record a video—34% vs. 19%
• Play music—33% vs. 21%
• Send or receive instant messages—30% vs. 20%

Read the full report

AR is becoming more than a novelty as mobile apps that visualize location (GPS + compass) and data  (you name it) evolve. Layars is buggy, but it’s my favourite so far because of the user generated layers. What’s yours?

Read the article on iPhonNess