October 2011
18 posts
Online Advertising ROI beats TV
digital-diva:
A recent study of eight major FMCG campaigns to measure cross-media advertising on short-term sales.
It showed that Online Advertising is best for ROI “The average short-term online sale for digital advertising is calculated at 75p, compared to 66p for press, 53p for outdoor and, a surprisingly low 43p for TV.”
For more info, go to:...
Twitter Quietly Rolls Out New Timeline Update →
Ford scores big with a second screen ad →
Siri knows the meaning of life! →
shitisaytosiri:
I picked up the iPhone 4S yesterday and spent the better part of my 8 hour work day neglecting my responsibilities to play with Siri, the phone’s A.I. personal assistant. The first thing I asked her was:
“What is the meaning of life?” and here is how she responded:
WELL DONE SIRI! The…
“We don’t know if the mobile economy will become as dynamic as the late-1800s...”
– The Innovation Recession and the Way Out - Derek Thompson - Business - The Atlantic (via infoneer-pulse)
Nudity, Pets, Babies, and Other Adventures in... →
infoneer-pulse:
The University of Southern California places a premium on synchronous online education. Students fire up their Webcams and participate in live virtual classes.
But those live video feeds are opening a debate about classroom decorum, pushing the university to create new guidelines for “Netiquette.”
Barking dogs, wailing babies, a naked spouse—all have made cameo appearances in...
Watchkellyshaw:
A good deck on the many dimensions of our friend “the web”. Thanks to @scottweisbrod for pointing it out. This deck references good stuff too, here are the ones I thought most valuable. responsive web design
mobile web best practices
structured content first
More Data Was Transmitted Over the Internet in... →
infoneer-pulse:
There was more data transmitted over the Internet in 2010 than the entire history of the Internet through 2009.
Now the transfer of data over the Internet is growing faster than ever, said Vice President of Intel’s Architecture Group Kirk Skaugen during the Web 2.0 Summit in San Francisco. He also explained how infrastructure is scaling with the increasing transfer of data.
...
“We must reframe capitalism as the space for creators, not traders, for...”
– One More Great Lesson From Steve Jobs: Innovation Begins As A Social Movement | Co. Design (via leighhimel)
A fall sweep →
infoneer-pulse:
Here’s the latest update on what’s happening:
Code Search, which was designed to help people search for open source code all over the web, will be shut down along with the Code Search API on January 15, 2012.
In a few weeks we’ll shut down Google Buzz and the Buzz API, and focus instead on Google+. While people obviously won’t be able to create new posts after that, they will...
4 tags
“Text lasts. It’s not platform-dependant, you don’t just get it from one source,...”
– The New Value of Text | booktwo.org (via adactio)
2 tags
“1. There are three states of being. Not knowing, action and completion.
2....”
– The Cult of Done Manifesto by Bre Pettis and Kio Stark (via jted) 