I don’t believe in innovation for innovation’s sake mostly because you tend to overlook existing ideas that might be perfect. That said, I love The Eight Pillars of Innovation from Google’s Think Quarterly.
The Pillars are:
1. Have a mission that matters
2. Think big, but start small
3. Continual innovation, not instant perfection
4. Look for ideas everywhere
5. Share everything
6. Spark with imagination, fuel with data
7. Be a platform
8. Never fail to fail
Imagineers are also known for returning to ideas for attractions and shows that, for whatever reason, never came to fruition. These ideas are often reworked and appear in a different form – like the Museum of the Weird, a proposed walk-through wax museum that eventually became the Haunted Mansion.
Finally, there is the principle of “blue sky speculation,” a process where Imagineers generate ideas with no limitations. The custom at Imagineering has been to start the creative process with what is referred to as “eyewash” – the boldest, wildest, best idea one can come up with, presented in absolutely convincing detail. Many Imagineers consider this to be the true beginning of the design process and operate under the notion that if it can be dreamt, it can be built.
Imagineers are always seeking to improve upon their work – what Disney called “plussing.” He firmly believed that “Disneyland will never be completed as long as there’s imagination left in the world,” meaning there is always room for innovation and improvement.” —Walt Disney Imagineering - Wikipedia, the free encyclopedia (via slantback)