An Accidental Marketer: Archive

September 2011

11 posts

“

The top two reasons consumers gave as to why they interact with companies in social networks were:
1. Receive discounts (61%)
2. Make purchases (55%)

In contrast, businesses believe that the top two reasons consumers follow them in social networks are…
1. Learn about new products (73%)
2. To receive general information (71%)

” —Brian Solis - Harvard Business Review (via jted)

Sep 28, 20111 note

#Facebook

Sep 28, 20111 note

Why planners and creatives should become best friends - Ryan Moede → ryanmoede.posterous.com

kellyshaw:

A very good piece on collaboration. Ryan also clearly articulates the co-dependence of Strategic & Creative Ideas.

Sep 28, 20112 notes

Future Friendly → futurefriend.ly

cityrider49:

My heroes of web design have put together a brilliant website about the future of design. Check it out!!!

The future is (mobile) friendly

Sep 22, 20117 notes

#tech #technology #mobile #design #designers #developer #ux #ui

“Every time you “like” a friend’s Facebook status, sign up for a Nordstrom credit card, rate a Netflix movie, order a magazine subscription, or merely click on a website, you’re leaving behind a trail of data exhaust that up until recently has been like so many discarded Styrofoam cups lying along the information superhighway. The rise of microtargeting is a function of new logarithms—and computers fast enough to process them—that are able to capture all this trash and turn it into gold. Over the years, the data-mining industry has become adept at recycling information about the websites we visit and the products we buy. Rumor has it that some high-end companies, including Omaha Steaks, can now make more money by selling their customer pedigrees to data-mining firms than they can from selling their product.” —The Information Arms Race - Politics - GOOD (via infoneer-pulse)

Sep 22, 2011106 notes

#data #information #value #business #worth #privacy #social media

The New Power of Consumers: Forbes → forbes.com

While I don’t agree that this is “new,” I do think this is a good summary of the evolving power of consumers to influence brands, and the companies and products behind them.

Read the article

Sep 8, 2011

Forget TV — broadband is the future of cable → gigaom.com

infoneer-pulse:

Time Warner Cable CEO Glenn Britt made a surprising comment earlier this month when he told the Wall Street Journal that the operator was looking at broadband as its “anchor service.” What’s so surprising about that? Well, not only do video services still make up more than half of Time Warner Cable’s revenues, but pushing broadband at the expense of pay-TV services has been shunned by many who are afraid that such a move would relegate the cable operators to being a dumb pipe.

» via GigaOM

Sep 7, 201129 notes

#tv #internet #isps #cable #media #future

Sep 7, 20113 notes

Sep 7, 201154 notes

#infographics #web #html #browsers #design #hyperakt #app #internet #timeline

Streetbook: How Egyptian and Tunisian youth hacked the Arab Spring. → technologyreview.com

infoneer-pulse:

The elderly regimes of the Middle East and North Africa are unwilling to leave the stage, yet unable to satisfy the political and economic demands of a demographic youth bulge: around two thirds of the region’s population is under 30, and youth unemployment stands at 24 percent. Inevitably, the rapidly changing landscape of media technology, from satellite TV and cell phones to YouTube and Facebook, is adding a new dynamic to the calculus of power between the generations.

» via Technology Review

Sep 7, 201113 notes

#egypt #tunisia #internet #tech #social media #revolution

Judge Decimates BitTorrent Lawsuit With Common Sense Ruling → torrentfreak.com

infoneer-pulse:

In an ongoing BitTorrent lawsuit of particular interest, in which the plaintiff’s lawyer has already refused to comply with a court order demanding to know how much money is being made from settlements, a judge has now dismissed all but one of the defendants. This welcome news for more than 5,000 John Does is further augmented by a wave of criticism from the presiding judge who clearly understands “copyright-troll” style lawsuits.

As predicted, On The Cheap, LLC vs Does 1-5011 is proving to be a must-read case for anyone interested in mass anti-filesharing lawsuits in the United States.

» via TorrentFreak

Sep 7, 201123 notes