An Accidental Marketer

Month

February 2012

33 posts

"We're no longer a PC company, we're an IT company." → pcpro.co.uk

parislemon:

That’s not IBM. That’s not HP. That’s Dell.

But you’ll notice the trend. Everyone is getting out of the PC business because it’s a shitty business to be in.

IBM was way ahead of the curve (and is reaping the rewards as a result). While seemingly insane at the time, HP had the right idea last year (then backtracked and got burned last quarter). Now Dell.

You often hear the argument that Apple will eventually be squeezed in their high-margin hardware businesses. That cheaper components will drive costs down and cheap products will win. But that “win” comes with an asterisk. It’s a short-lived win. Eventually, it will turn to a loss both figuratively and literally. 

One of Apple’s strengths is the quality of their products, which allows for better margins. But their real strength is staying ahead of trends. By the time Apple dropped “Computer” from their name in 2007, they were already a different company.

They still make computers, but they have long since become a secondary business massively trumped by other businesses (first the iPod, then the iPhone, now the iPad).

Dell has lacked such foresight. Maybe it’s too late now, or maybe not. But I like John Gruber’s suggestion.

Update: As Jack Schofield points out, Dell also dropped “Computer” from their name in 2003. The difference is that when Apple did it, they were actually becoming a different company. Dell was doing the same old — which is why they had to make that statement today, nearly a decade later — though they were thinking about getting into printers. Which is funny for an entirely different reason.

Feb 27, 201266 notes
Feb 24, 20122 notes
Facebook's New, Entirely Social Ads Will Recreate Marketing | Fast Company → fastcompany.com

Seems like the real deal, but only time will tell.

Feb 23, 2012
Swiftboating Science → forbes.com

John McQuaid, forbes.com

The rise of anti-science lob­by­ing cam­paigns on cli­mate, evo­lu­tion and other top­ics seems to have thrown its tar­gets – actu­al sci­en­tists – for a loop. At the annu­al meet­ing of the Amer­i­can Asso­ci­a­tion for the Advance­ment of…

Feb 21, 2012
Feb 21, 2012
Brand pages on Google + growing 4x faster than on Twitter, but Facebook is still king → thenextweb.com

Nancy Messieh, thenextweb.com

Last week, we took a look at a report that showed that the most pop­u­lar pages on Google+ were becom­ing more consumer-focused. Now, accord­ing to a recent report from Social­bak­ers, those brand pages are grow­ing faster on Google+ than on…

Feb 21, 2012
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Feb 20, 2012
Feb 20, 201252 notes
IPad Killing Printer Use, Paper Sales [Survey] → cultofmac.com

emergentfutures:

Paul Higgins: has certainly happened with me. I will email documents to GMail that I need to read or take to meetings. I will send documents to my iPad that I use to run workshops - run sheets, timings , etc. Also send presentations to my iPad into Prezi Viewer so I can practice them on a train or plane. The important difference to my laptop is ease of carrying and the speed of opening and using. The other day I had a breakfast meeting in the city and another one at 11. In between I was going into the virtual office space we hire from Servcorp to do some work on end of month reporting . I needed the accounting software application that I have on my laptop rather than my iPad despite the fact that we share the back up files in the cloud via DropBox. I found myself really strongly resenting the fact that I had to carry my laptop with me. Made me think that the cloud plus tablet are certainly the way of the future and the laptops days are ending faster than I previously thought.

infoneer-pulse:

If you think about it, printers are probably the worst-designed gadgets in our homes (unless you own the same awful Samsung Behold as I do). But despite the mythical advance of the paperless office, nobody has been able to kill them off. Until now. A new survey says that the iPad has finally doomed the printer, and is even saving trees.

The survey, conducted by Morgan Stanley Research and named “Tablet Demand and Disruption,” shows that as tablet adoption in business has grown, so the use of paper and printers has dropped. And for tablets here we can read “iPad,” as nothing else is really selling in significant numbers.

Morgan Stanley surveyed 700 tablet users in the U.S and found that 46 percent of them had reduced their printer use. It makes total sense. Even the Lady, a die-hard paper user, took her iPad to some official place or other last month to have them scan a barcode straight from the screen.

» via Cult of Mac

Feb 19, 201288 notes
Why Pinterest Is Playing Dumb About Making Money → theatlantic.com

Alexis Madrigal, theatlantic.com

Despite the company’s protests to the contrary, Pinterest already knows how to make money, and may already have a model that would work for users, retailers, and itself.

Over the past few weeks, we’ve seen Pin­ter­est rise out of the pack of…

Feb 19, 2012
Feb 19, 2012
Feb 19, 2012
Facebook Shopping Apathy? Smart Plays On F-Commerce → forbes.com

CIO Network, forbes.com

Guest post writ­ten by Wade Gerten

Wade Gerten is CEO of 8th Bridge, a provider of social shop­ping soft­ware.

Bloomberg pub­lished an arti­cle today about the poor per­for­mance of Face­book Store­fronts and how retail­er…

F-commerce isn’t a license to spam.

Feb 18, 2012
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