Peace is breaking out on Facebook thanks to the efforts of an Israeli man.
In the play Lysistrata by 4th century BC playwright Aristophanes, the women of Athens and Sparta withhold sex to force the men to stop warring. Recently an Israeli man has taken the
opposite approach to prevent a war between Israel and Iran. No, he didn’t have sex with the Israeli leaders. Although that too would make for an interesting social case study. He created a Facebook group to tell the people of Iran that the people of Israel don’t want war; In fact, despite what the leaders or the press says, Israel loves Iran.
Shortly afterwards, an Iranian Facebook group was formed, Iran Love Israel. Now tens of thousands of people around the world have gotten involved. New groups have been formed. And the official media has begun to pick up the story worldwide.
Now I ask you, has there ever been a time, in the history of the world, when the people of one country have been able to communicate directly to another, apart from the rulers or the traditional media, to prevent a war? I think this case study is going to be one for the history books.
There’s no doubting the cloud invasion. But the research firm Gartner believes the personal cloud will replace the PC as the center of our digital lives sooner than you might think: 2014.
“In this new world, the specifics of devices will become less important for the organization to worry about. Users will use a collection of devices, with the PC remaining one of many options, but no one device will be the primary hub. Rather, the personal cloud will take on that role. Access to the cloud and the content stored or shared in the cloud will be managed and secured, rather than solely focusing on the device itself.”
But it’s not about the oft-referenced post-PC era, “but rather about a new style of personal computing that frees individuals to use computing in fundamentally new ways to improve multiple aspects of their work and personal lives.”
“People argue about, ‘Are we in a post-PC world?’. Why are we arguing? Of course we are in a post-PC world. That doesn’t mean the PC dies; that just means that the scenarios that we use them in, we stop referring to them as PCs, we refer to them as other things.”
Nielsen has released the results of a new study showing that social ads are recalled 55% more than those that don’t allow people to share ad content with friends. “Social ads are those served to users who have friends that are fans of or have interacted with the advertised brand and prominently call the relationship out,” Nielsen says, “while non-social ads are served to the remainder of the Facebook population”.