An Accidental Marketer

Month

May 2012

34 posts

May 30, 2012149 notes
Stowe Boyd: Synchronizing Ads On The Second Screen: A Study → stoweboyd.com

stoweboyd:

Hill Holliday and SecondScreen Networks set up a study to find out how they might sunchronize the head shifting that goes along with the ‘swarm of devices’ style of TV use that goes on these days, given the emergence of the second screen:

Ilya Vedrashko, Smartphones Distract People Away from…

May 29, 201210 notes
Play
May 29, 20121 note
“@stoweboyd: Can SAP Make Business Processes Social? http://t.co/haXECM7i A social environment that runs above business processes, or just a sidebar?” —

via Twitter: May 25, 2012 at 01:41AM via http://bit.ly/JxeYnG

I take a hard look at a recent Financial Times opinion piece by SAP Co-CEO, Jim Snabe, and although it’s not necessarily socialwash, it doesn’t really get to the heart of the matter: how to create a social environment that runs above the entrained business processes of the enterprise, as opposed to creating a social sidebar to an enterprise model dominated by inflexible and mechanical business processes.

Read the complete piece at Work Talk Reports.

(via stoweboyd)

Socialwashing? You decide.

May 29, 20123 notes
“Writing is a solitary pursuit. Writers spend an indecent amount of time on their own, agonizing over the perfect word to turn a story while memoirists wrestle with not only words but the twists of memory; the good, the bad, and the lonely. I say this to tell you that you’ve not only given me money, you’ve given me company. You’ve elected me to be your personal storyteller of a time you are all intrigued by, a time you may very well have participated in. So you can bet I’m imagining you all here with me while I take this journey back to honor the place, and the time, in all it’s raging glory.

Solitude is overrated. Thank you. I’m honored.”
—

Adele Bertei is making us misty-eyed this morning in the first project update for her memoir, No New York: Adventures in the Town of Empty. (via kickstarter)

Paul Higgins: I think that this is an interesting concept. My first reaction a(and therefore assumption) is that the solitary is important and that sharing and being social about it hurts the process (not referring to blogging, etc but the writing of books). I try to live by the rule “strong views, weakly held” (not always successfully).

(via emergentfutures)
May 27, 201226 notes
Most New Graduates Would Take a Pay Cut to Make a Difference → good.is

infoneer-pulse:

Ask any new college graduate about her immediate goals, and chances are she’ll tell you she wants a job. But it turns out today’s students aren’t going to be satisfied with any job. According to the latest survey from Net Impact, making a difference through their work is essential to young people’s happiness.

The survey found that 72 percent of graduating college seniors believe being able to make a “positive societal impact” through their work is essential to their happiness. Making a difference is so important to them that 45 percent say they’d take a 15 percent pay cut to work at an organization that makes a social or environmental impact and 58 percent say they’d take a pay cut to “work for an organization whose values are like my own.”

» via GOOD

May 25, 201223 notes
Why Nikola Tesla was the greatest geek who ever lived - The Oatmeal → theoatmeal.com

Tesla was a geek. Edison was a douchebag. Discuss.

May 24, 2012
Seth's Blog: "If I were you..." → sethgodin.typepad.com

Obvious, but vital. Empathy is key.

May 24, 2012
“Here’s a really simple, but suitably smart digital media buy from Volkswagen, attempting to warn people not to stand for imitation Volkswagen parts. To do this, Volkswagen bought YouTube ads across popular videos that were imitations of great one” —

Volkswagen “The Original Click” YouTube Ads

Simple, smart, practically free, and it makes an amazing case study. Nice work!

May 24, 2012
Stolen iPhone Adventures → facebook.com

parislemon:

A guy named Nelson stole Katy McCaffrey’s iPhone. Little did he realize his photos would end up in her Photo Stream. Or that she would post them all to Facebook…

Gotta love technology.

At least it looks like Nelson had a wild night on the USS Dumbass.

(via Ryan Vance)

May 23, 201259 notes
“The very notion of what a brand is is being radically stretched,” O’Connor told me. “We’re in an age where we’re all told that we have to create our personal brand… so we have to begin to question what that very word ‘brand’ means. It meant something large and rather expansive, and I think we’re moving away from that.” —

Rory O’Connor: Traditional media companies cling to their brands at their peril » Nieman Journalism Lab (via infoneer-pulse)

More questions than answers here, but maybe that’s OK.

May 23, 20128 notes
May 23, 201234 notes
The 12 Biggest Missed Opportunities in Tech → gizmodo.com

Hindsight is 20/20, but we can learn from these mistakes.

May 22, 2012
Google Releasing 'Hangouts on Air' Feature to All Users → mashable.com

I guess the revolution will be televised, if you’re on Google+

May 22, 2012
OoVoo Makes Facebook Multi-Person Video Hangouts Possible → mashable.com
May 22, 2012
How Does Facebook Make Money? → readwriteweb.com

In case you had any doubts, YOU are the product Facebook sells.

May 22, 2012
May 20, 2012
“People who are highly creative often have odd thoughts and behaviors—and vice versa.
Both creativity and eccentricity may be the result of genetic variations that increase cognitive disinhibition—the brain’s failure to filter out extraneous information.
When unfiltered information reaches conscious awareness in the brains of people who are highly intelligent and can process this information without being overwhelmed, it may lead to exceptional insights and sensations.”
—The Unleashed Mind: Why Creative People Are Eccentric: Scientific American (via wildcat2030)
May 17, 2012154 notes
“Ericsson has introduced a new technology that turns the human body into a bridge between gadgets, allowing people to transfer data like they would using a USB cord or a Bluetooth connection by simply touching a device. ‘Connected Me’ would enable everyone to easily transmit information, images and codes, providing the ultimate in convenient and secure connectivity. It uses a technique called “capacitive coupling,” where the natural electrical properties of the human body are used to transmit signals with digital information. So, in the future you could be using your smartphone to pass data through your body to devices such as as electronic locks, printers, speakers and screens.” —Transfer Data Through The Human Body To Your Devices - PSFK (via myserendipities)
May 17, 201290 notes
May 15, 20121 note
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