digital-diva:

A recent study of eight major FMCG campaigns to measure cross-media advertising on short-term sales.

It showed that Online Advertising is best for ROI

“The average short-term online sale for digital advertising is calculated at 75p, compared to 66p for press, 53p for outdoor and, a surprisingly low 43p for TV.”

For more info, go to: http://www.brassagency.com/blog/online-advertising-overtakes-tv-for-best-roi/