Levi’s uses Instagram to crowdsource stars of next campaign
Levi’s is to launch a global casting call for its 2012 brand campaign using photo-sharing app Instagram.
The brand is testing out crowdsourcing via the app, which now has 15m users and recently saw US President Barack Obama sign up.
Full Story: econsultancy
I am so out of a job.
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Look at this fucking hipster. Look at this pathetic attempt...the Occupy movement.
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I’m participating
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