Yet this incessant teamwork isn’t useful. A mountain of studies has shown that face-to-face brainstorming and teamwork often lead to inferior decisionmaking. That’s because social dynamics lead groups astray; they coalesce around the loudest extrovert’s most confidently asserted idea, no matter how daft it might be.
What works better? “Virtual” collaboration—with team members cogitating on solutions alone, in private, before getting together to talk them over. As Cain discovered, researchers have found that groups working in this fashion generate better ideas and solve problems more adroitly. To really get the best out of people, have them work alone first, then network later.
Sounds like the way people collaborate on the Internet, doesn’t it?