An Accidental Marketer

Observations. Opinions. Oddities.

18 notes

courtenaybird:

Happy Olympic tweeters to light up London Eye - Telegraph

[The team has] been commissioned to develop an intuitive algorithm to track the sentiment of British tweeters about the Olympics by EDF Energy, the official electricity supplier to London 2012, in order to create the ‘world’s first social media driven light show’, called ‘Energy of the Nation’ on the London Eye (which EDF sponsor).
If the overall sentiment is negative – the London Eye will glow purple. If it’s positive it will shine yellow and if the Twitter reaction to the Games is neutral, the wheel will emit green rays. 


Interesting, although not terribly original, idea

courtenaybird:

Happy Olympic tweeters to light up London Eye - Telegraph

[The team has] been commissioned to develop an intuitive algorithm to track the sentiment of British tweeters about the Olympics by EDF Energy, the official electricity supplier to London 2012, in order to create the ‘world’s first social media driven light show’, called ‘Energy of the Nation’ on the London Eye (which EDF sponsor).

If the overall sentiment is negative – the London Eye will glow purple. If it’s positive it will shine yellow and if the Twitter reaction to the Games is neutral, the wheel will emit green rays. 

Interesting, although not terribly original, idea

  1. tiffanylee2011 reblogged this from courtenaybird and added:
    Socially interactive art- way cool
  2. ausetkmt reblogged this from pod313
  3. pod313 reblogged this from courtenaybird
  4. bamasquest reblogged this from courtenaybird
  5. audicity reblogged this from courtenaybird and added:
    Tweet Wheel Check out the colour of the...to see what Twitter feels about the Olympics!
  6. missmadisonjane reblogged this from emergentfutures
  7. trusttheshuffle reblogged this from emergentfutures
  8. emergentfutures reblogged this from courtenaybird
  9. dynamic-polarity reblogged this from courtenaybird
  10. richardtweiser reblogged this from courtenaybird and added:
    Interesting, although not terribly original, idea
  11. This was featured in #Tech
  12. courtenaybird posted this