An Accidental Marketer

Observations. Opinions. Oddities.

Posts tagged social media

106 notes

Every time you “like” a friend’s Facebook status, sign up for a Nordstrom credit card, rate a Netflix movie, order a magazine subscription, or merely click on a website, you’re leaving behind a trail of data exhaust that up until recently has been like so many discarded Styrofoam cups lying along the information superhighway. The rise of microtargeting is a function of new logarithms—and computers fast enough to process them—that are able to capture all this trash and turn it into gold. Over the years, the data-mining industry has become adept at recycling information about the websites we visit and the products we buy. Rumor has it that some high-end companies, including Omaha Steaks, can now make more money by selling their customer pedigrees to data-mining firms than they can from selling their product.
The Information Arms Race - Politics - GOOD (via infoneer-pulse)

(via infoneer-pulse)

Filed under data information value business worth privacy social media

13 notes

Streetbook: How Egyptian and Tunisian youth hacked the Arab Spring.

infoneer-pulse:

The elderly regimes of the Middle East and North Africa are unwilling to leave the stage, yet unable to satisfy the political and economic demands of a demographic youth bulge: around two thirds of the region’s population is under 30, and youth unemployment stands at 24 percent. Inevitably, the rapidly changing landscape of media technology, from satellite TV and cell phones to YouTube and Facebook, is adding a new dynamic to the calculus of power between the generations.

» via Technology Review

Filed under egypt tunisia internet tech social media revolution

56 notes

Digital Diva: Paid, Promoted, Owned, Shared, & Earned: The Brandsphere from Brian Solis & JESS3

digital-diva:

In discussions about new media, you will often hear the division of media opportunities as Paid, Owned, and Earned media (P.O.E.M.)

Brian Solis believes that using Paid, Promoted, Owned, Shared, and Earned is a better way to categorise.

He has once again partnered with JESS3 to…

Filed under The Brandsphere Brian Solis JESS3 Paid Promoted Owned Shared Earned social networks new media social media

86 notes

Free flow of information can be used for good. But it can also be used for ill. And when people are using social media for violence we need to stop them. So we are working with the Police, the intelligence services and industry to look at whether it would be right to stop people communicating via these websites and services when we know they are plotting violence, disorder and criminality.

UK Prime Minister David Cameron

Freedom is fine until it infringes on your own power.

(via soupsoup)

Trading freedom for security is a dangerous game.

(via infoneer-pulse)

Filed under Riots Social Media UK freedom information